WALKERS
TASTE ICONS

Walkers crisps partnered with some of the UK's most popular restaurants for its Taste Icons meal vouchers promotion. They wanted to make the entry experience as frictionless as possible. And while all copy needed to be functional, with legal and GDPR implications, it had to fit with the brand's playful personality.

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• I wrote copy, including UX copy, for the Taste Icons microsite and digital vouchers.

• I partnered with tech and UX teams to create a Messenger chatbot that provided a second entry mechanic.