BT BEYOND LIMITS STORYTELLING

BT's new brand positioning, Beyond Limits, takes the company from broadband provider to an innovative tech company that's part of the fabric of the nation.

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Messaging in the ATL campaign was abstract. People didn't understand what realising the potential of tomorrow meant. Working in a hybrid editorial-creative duo, I helped BT show the tangible meaning of Beyond Limits to customers.​

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• I helped devise a strategy for a targeted, ongoing Always Relevant content stream.

• Content tells relatable human stories to make people care about the work BT is doing.

• I created a suite of formats to tell these stories across channels, from social to video to podcast.