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T-Mobile Marketing Solutions
T-Mobile Marketing Solutions (TMS) is the new media sales line of business from T-Mobile US. I helped build the brand as part of the go-to-market strategy.
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I established a brand narrative and tone of voice, highlighting their rule-breaking ‘Uncarrier’ ethos and mobile expertise.
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I wrote copy for the TMS website, including brand and product pages and case studies.
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I researched and wrote thought-leadership and and insights pieces.
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I created a series of LinkedIn content formats for ongoing brand awareness and lead-gen.
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