HSBC AI BRAND GOVERNANCE

For a brand as big as HSBC, brand governance is time-consuming, labour-intensive and costly. And the copy sign-off process is especially manual. To help make it more efficient, I worked with AnalogFolk's UX and tech teams to create a proof of concept for an AI-based copy governance tool.

 

• The tool uses IBM Watson's sentiment analysis functionality.

• I established a set of benchmarks to calculate whether copy met brand guidelines.

• I wrote the tool's responses to help writers amend their copy and bring it closer to the correct tone.

• The POC will be further developed into an MVP and tested with HSBC's content writers.